Brand, Culture and the Workplace

Brand, Culture and the Workplace

In today’s hyper-connected, ever- flattening world, it’s almost become a question not worth asking.
Coexisting in a chicken/egg, yin-and-yang relationship, an organization’s brand and culture shape and reflect each other in an interconnected system. One doesn’t change without the other; they can only evolve together. And the workplace is where it all happens. [Go to Full Article]